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During the session, Iglesias championed a disruptive vision of technology and emphasized that artificial intelligence must be guided by the values of the cultural industries. The Foundation affirmed its commitment to leading the new ethical frameworks in the face of this systemic change.

Fran Iglesias stressed the need for genuine hybridization between science, technology, and society in order to generate new knowledge. According to him, innovation arises from connecting diverse disciplines — a premise that Épica applies across all its projects. Iglesias argued that Europe must leverage the value of humanism to compete globally, beyond pure mathematical statistics, seeking not only to understand how new technologies and AI will impact the cultural and creative sector, but also to explore how that sector can shape the development of those technologies.

Finally, it was highlighted that creativity is a "non-routine" element that machines cannot replace, with artistic intention remaining an exclusively human legacy. The Épica Foundation positioned itself as a key laboratory that capitalizes on the value of art to make an impact in strategic sectors such as telecommunications, demonstrating that culture is a driver of both economic and social innovation.

Video reference: https://www.youtube.com/watch?v=M8ub3bfl5sE